In 2017, as creative strategist, I revitalized a video series by identifying talented artists and collaborating with their teams. I served as both producer and creative director, overseeing the project from start to finish. I scouted and recruited new artists, developing creative concepts and strategies, and managing the production process to ensure that the final product met the desired standards of quality. Located at the intersection of a music video and live performance, it was our goal to create cinematic experiences centered around incredible live performances.